The cherry flavor is subtle enough that my son doesn't gag on it, which is huge for us. He actually asks for "toothpaste time" now, and I love that I don't have to worry about what he's swallowing since it's organic.
Aurora★★★★★
Two-year-old actually lets me brush her teeth now without a fight, which is a miracle. The organic formula gives me peace of mind knowing she's not swallowing harsh chemicals, and the tube size is perfect for little hands.
Hazel Y.★★★★★
Our toddler actually reminds us when it’s time to brush now—that cherry taste must be doing something right. It’s organic, which gave me peace of mind when she inevitably swallowed a bit during the first few tries.