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The tube is small enough to toss in my pocket, and the balm glides on smooth without that greasy slick. I keep catching a whiff of bubble gum all afternoon, which makes me smile every time.

The bubble gum flavor is spot-on—sweet but not artificial, and it actually smells like the real thing. My lips feel soft for hours after applying, and the organic formula doesn't leave that greasy film I've gotten from other balms.

The cap pops off a little too easily in my bag, but the balm itself glides on so smooth and the bubble gum taste is spot-on without being fake. My lips stayed hydrated through a whole windy afternoon.